Sunday, October 16, 2005

My sentiments exactly!

Did you hear the spot on NPR this morning by Sylvia Poggioli about traditional Italian wines? Reminded me so much of why we paint outdoors.

There is an untranslatable French word, "terroir," which means not just territory (they have another word for that) but the whole combination of soil, climate, and the work of the farmer. The synthesis of these three things produces something unique to a certain place & time.

Italy, of course, has a centuries-old tradition of winemaking. The past few decades, though, have seen winemakers in Italy catering to American wine critics, who determine the value of wines in this new global economy. The trend is toward "designer wines" and "individual works of art" with invented names, created for the American palate. What does this remind me of?

Enter the "Joan of Arc of wine," a woman named Giovanna Morganti, who is doing it the old way with traditional grapes. Here is a direct quote: "I don't send my wine to the big American critics; I don't care about their ratings; I don't want them to write about my wine."

Just insert "paintings" for "wine," and you have the perfect manifesto for a Guerrilla Painter.

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