Wednesday, February 04, 2015


We recently watched a course about the effects of color. This is a topic that has actually been well researched, but I was a little disappointed that they didn't include orange or purple, and they didn't say anything about the various intensities. It was limited to black & white, red, yellow, blue and green. There are often conflicting effects, such as yellow indicating both happiness and caution, and blue symbolizing both friendliness and depression. One of the more interesting conclusions was that the color green enhanced creativity. The experiment involved asking people to come up with as many unconventional ways to use a brick as they could think of within a certain time limit, and the subjects who were given a folder with a green cover did consistently better than those whose folder was either white, blue or red. Maybe all we need to do is put our composition finder inside a bright green envelope, and we'll see lots more options for what to paint ;-)